SUB Staff


Cheryl Wallace - Director
Cheryl Wallace is the Director of the Student Union.  During her 25 years in higher education her focus has been in Student Affairs.  Cheryl received her Bachelor’s of University Studies from the University of New Mexico in 2013 with a focus in Psychology and Family Studies.  Her passion is helping students grow in both their academics and professional careers and improving services that support the mission and goals of the students we serve.


Dennis Armijo - Building Operations Manager

Dennis Armijo is the Operations Manager for the Student Union. As an alumnus of the University of New Mexico, Dennis has a strong passion working in the Student Union. He is currently working towards a Master’s in Public Administration. Dennis works closely with student staff to provide a great level of customer service to all who enter the Student Union. He focuses on the professional development of student employees to prepare them for their future careers.


Sharman McBride - Events Operations Manager

Sharman oversees the sales efforts for The University of New Mexico’s Student Union Building; she joined UNM in September of 2017.  Prior to joining UNM Sharman spent 20 years in the hotel and hospitality industry: as a Director of Sales for 8 years, a Hotel Sales Manager for 5 years, a Restaurant Manager for 2 years and a Human Resource Specialist for 2 years.  During her tenure in the hotel industry Ms. McBride was recognized with Marriott International’s President’s Award and the NM Lodging Association Sales Employee of the Year.  

Ms. McBride has a long record of success in increasing sales and developing successful sales teams. Her strength is specializing in the fostering of long-term customer relations. Sharman is an active member of ACEDi, MPI, RCMA, NMSAE and Visit Albuquerque.  She graduated from the Academy of Art University with an Associate’s Degree in Interior Architecture and Design.


Melissa Coverdale - Manager of Sales  Events

Melissa Coverdale is a Sales and Event Manager at the University of New Mexico Student Union Events and Conferences team. She is an expert meeting planner with two decades of combined experience from both the hotel industry and from within University of New Mexico. Melissa has been a meeting planner for grant-funded organizations within UNM for nearly 10 years. 

She knows how to get things done for your meetings! 


Anders Flagstad - Student Programming Coordinator

Anders Flagstad is a graduate student working towards his Master's in Educational Leadership. He received his BA in Psychology from UNM in 2018.  Anders wanted to get involved on campus, so he became a Resident Advisor and then a Senior Resident Advisor at Casas del Rio. He is currently a fellow in the office of Student Affairs and President of the SHAC Student Health Leadership Council. He oversees student programing at the SUB and his mission is to engage students in a safe and fun environment.  The SUB has programs that are always changing and are always free for students. Come hang out with friends, make new friends, eat and explore what the SUB has to offer!